2003年有兩件事情發(fā)生，一件是3月5日SMAP發(fā)表了單曲《世界上唯一的花朵》，成就了萬眾矚目的演藝高峰；另一件是8月8日NORHOR以 “北歐表情家居”的名字在淘寶網(wǎng)靜悄悄注冊開店了，當(dāng)時(shí)簡陋的頁面上只掛著2款鐘表，這是一個(gè)幾乎無人知曉的開始。歌中唱道 “每個(gè)人都是世界上唯一的花，簡單的為了花朵綻放而努力就好”，這首歌不經(jīng)意間成了NORHOR最貼切的注腳。
世界因不同的人組成，又因人的不同而美好。但是長久以來，我們受到的教育都在與“不同”為敵，每個(gè)與眾不同都像是左撇子一樣被如臨大敵的糾正，僅存的個(gè)性就像苔蘚隱蔽在墻縫里戰(zhàn)戰(zhàn)兢兢的發(fā)芽，我們被教導(dǎo)要順從現(xiàn)實(shí)和傳統(tǒng)，被勸誡要遠(yuǎn)離探索和獨(dú)特，堅(jiān)持自我變得越來越難，相互比較成了擅長的技能，多少天性破碎在成長的路上，又有多少創(chuàng)造力消散在循規(guī)蹈矩的時(shí)光里？我們都知道，這一切需要改變，而NORHOR堅(jiān)信，一切改變應(yīng)該從家開始。
第一個(gè)受到顧客歡迎的商品是名叫“鐵漢柔情”的鬧鐘，與當(dāng)時(shí)市場熱銷鐘表甜美路線不同的，是它簡潔的長方體線條和硬朗的銀灰色金屬外殼，有一位女士留言說“終于找到了一款不一樣的鬧鐘”，這樣的消息越來越多，我們逐漸意識到，有一批中國消費(fèi)者聽到了自己內(nèi)心的聲音，開始珍視自己的個(gè)性。從那時(shí)起，就是對于NORHOR而言，面對的就越來越不是藍(lán)海戰(zhàn)略或者長尾理論描述的商機(jī)，而是一個(gè)關(guān)于時(shí)代的啟示、一個(gè)關(guān)于我們要成為自己的信仰，我們希望每一件售出的家具都像是希望的種子，幫助營造一個(gè)獨(dú)特的家，讓那種獨(dú)特像“世界上唯一的花朵”一樣驕傲的綻放，并讓更多家庭敢于追求自己的夢想和希望。
因此，NORHOR不止是一個(gè)品牌，也不僅僅代表著味道獨(dú)特的家具和家飾品，而是一種有關(guān)勇氣和智慧的美學(xué)，意味著用自己的方式去熱愛生活。至今，NORHOR已經(jīng)為全國超過15萬個(gè)家庭提供了個(gè)性化的家居用品，顧客遍布全國32個(gè)省自治區(qū)直轄市和港澳臺、澳英法美俄日韓等地，并為50多家專業(yè)設(shè)計(jì)機(jī)構(gòu)提供著產(chǎn)品支持。
There are two things happened in 2003. One was SMAP’s EP “The One and Only Flower in the World” releasing, with which the group reached the peak of their career. Another was a very beginning that NORHOR opened a shop named “NORHOR” quietly in Taobao.com, in which only 2 clocks were on sale. It was sang that “everyone is the one and only flower in the world, just put efforts to the blossoming”. The song inadvertently became NORHOR most appropriate footnote.
The world is made up by different people and becomes beautiful because of the difference among them. However,we have been taught to be hostile to “difference”in such long time. Each unique is being corrected just like left-hand people being told to use right hand. The few characters left are like the moss, sprouting through the crack in the wall while trembling with fear. We are taught to obey the reality and tradition, persuaded to stay away from exploration and unique. Being yourself becomes more and more difficult,comparisons with each other skill. Nature are broken in the growing path, creativity vanishes during the time of sticking to convention. We all realized that,this need to be changed. NORHOR believes that all changes should begin with home.
Therefore, NORHOR is far more than a brand, unique-taste furniture and home accessories, but aesthetics concerning courage and wisdom, which means loving life in your own way. So far, NORHOR has been providing personalized household products for more than 150,000 families. Our customers are all over 32 provinces in China Mainland, Hong Kong, Macao, France, Russia,Japan, South Korea and etc. We also provide product support for over 50 professional design institutions.
We believe that: “You are the most special flower in the world; each one is a sprouting seed ”. We might contribute slightly, but we stick to our vision firmly. Hope we could be by your side all the way.